Hachinohe (Aomori Prefecture) has much to recommend it. Visitors come for its famously beautiful coastline, notable sites of historical significance and its festivals. One such celebration is the Sansha Taisai - a breathtaking five-day festival of floats that the whole town seems to stop for. With more time, you can explore the region, which has been described as ‘a ceilingless museum’.
One of the 100 hidden towns in Japan chosen for this publication.